Image
Top
Navigation

Zelecting.dk

 

Zelecting er en mindre virksomhed der lever af salg og rekruttering. De rekrutterer primært medarbejdere i alderen 18-25 år. Derfor udarbejdede vi en strategi om at rekrutere på forskellige sociale medier ud fra en præcis aldermæssig og geografisk segmentering. Vi kørte en intensiv facebook kampagne over 2 mdr. Alle interesserede blev dirigeret videre til en nyoprettet hjemmeside hvor de hurtigt kunne udfylde en ansøgningsformular og klikke af hvilen type job de var interesserede i. Målet var at få den ansøgende til at bruge så kort tid/få klik som muligt på at indsende sin ansøgning. Udbyttet var 65% flere ansøgere end deres tidligere rekruttering på traditionelle jobportaler.

 

Zelecting is a small company who works with selling and recruiting. They mainly recruit young people between 18 and 25 years old. Therefore, we developed a strategy to recruit on various social media from a precise age and geographic segmentation. We created an intensive Facebook campaign which was online for a period of 2 months. All interested parties were directed to a newly created website where they could quickly fill out an application form and check of the kind of jobs they were interested in. The goal was to get the candidate to spend as little time / few clicks as possible, to submit an application. The result was 65% more applicants than their previous recruitment on traditional job boards.

macbook

 

all-page